Posts Tagged ‘bra size’


Finally academics have discovered something that the clever clogs here at Bravissimo have known for a long time. ‘Traditional measuring bust size methods don’t work’. The old process is measuring boobs with a tape measure and finding one measurement from under the bust and the second measurement from around the fullest part of the boob, the first measurement equaling the back size and the difference between the two measurements equaling the cup size. According to a recent report in a British national newspaper, this mode has proved totally ineffective, this is because our bodies have changed dramatically since the ’tape measure bra fitting’ was introduced, the average bust size has increased and this method only works up to a D-cup and lots of us ladies are bigger than a D-cup. The study carried out by the University of Portsmouth has recommended a five step ‘best fit’ approach, this entails taking and trying on the same bra in different sizes, assessing each one according to five criteria, which are:

  • The length of the straps
  • The shape of the underwire
  • How well the back fits
  • How well the cup fits
  • Whether the front band is in contact with the breastbone

At Bravissimo we have been championing this way of fitting for some quite some time and we did get a mention in this article, as being one of only two lingerie retailers that use the correct approach, although our own steps differ slightly. Take a look at our Perfect Fit Guide.
We know that two best friends could have the same under and over the bust measurements on paper and take the same size into the changing room, one would find the bra fits and one would not. This is because boobs vary in volume, shape, size and spacing on every women even of the same size. So we believe in taking a few different sizes, trying the bras on and seeing how they look in the mirror and how they feel. This is essential to finding the right bra.

If you need any help you can ring our customer services consultants on 01926 459 859 who are experienced at giving advice over the phone and know our range inside out. Or if you would like to come and see us in person, just visit one of our stores and let one of our fitting consultants talk you through our collection, showing you the styles that would best work for you.

And here’s an idea, Mother’s Day is around the corner, if you suspect your ‘Wonderful Mum’, may be wearing the wrong size, why not take her to your nearest Bravissimo store for a fitting, then treat her to a fabulous lunch afterwards…She will thank you forever!

One for the girls

At the Brit Awards this year, the girls really did come out on top. They stole the show not only with their talent but also with their outfits. Performances from the likes of Florence Welch, Lily Allen, Lady Gaga and Cheryl Cole proved that these women have got it all, talent, success and great wardrobes (although we’d probably give Lady Gaga’s wardrobe a miss)! We did however love Florence’s embellished mini dress, the gothic vibe displayed from both Pixie Lott in her little black laced dress and Lily Allen’s floor sweeping Chanel number and Leona Lewis’ futuristic style dress with elaborate shoulders and shiny fabric. Top marks ladies!

When we did a survey last year, Cheryl Cole has the figure we all would love to have!  Not only has she been top of the charts and the X factor, she also has the celebrity boobs most girls would like to have.  We think Cheryl’s boobs are fab and estimate she’s around a 28F bra size.  With a well fitted and supportive bra, girls can achieve the shape they want!  if you’re not sure what size you are, why not visit your nearest Bravissimo store for a free fitting.

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