Posts Tagged ‘Mary Portas’
November 9th, 20110
A recent survey in the UK has reported that a large proportion of women over the age of 55 feel ignored by the High Street when it comes to buying clothes. Almost three quarters of women can’t find age appropriate & fashionable clothes and they feel that the market is aimed at young people. Women are living longer and working later in life, so the High Street needs to sit up and take notice. A recent TV programme with retail guru Mary Portas highlighted this problem, it followed Mary on her journey from designing, to putting into production, a collection aimed at this forgotten generation.
If you are 55 or over just stick to a few basic rules and you won’t go wrong. Sleeves are preferable to sleeveless, gathers and clever ruching are great to hide lumps and bumps. Necklines should not be too low or should be worn with a cami or vest underneath and black is flattering, but break it up with colour.
We feel that our own clothing range, Pepperberry, as well as being ‘designed with your boobs in mind’, spans all ages and includes clothing that is both classic, stylish and fashionable, so don’t be surprised if you find your daughter ‘borrowing’ (which is code for stealing) your new Pepperberry purchases. Here are a few great pieces, that we feel can be worn by any age.
The Pleat Jersey Dress available in black, is a great easy to wear jersey dress, it has ¾ length sleeves, a mock cami which gives your boobs more room. It also has pleats at the front, coming from the waist, which is really flattering for the tummy area. Team it with a coloured scarf like the Pleat Scarf in pink, which breaks up the black and is softer near the face. Wear it with our Tartan Blazer (see below).
The Ruched Jersey Dress comes in black, it is a fabulous versatile dress that will flatter your shape and it has lots of details that are great figure fixers, like ruching running down the front, again, great for the tummy area, lovely pleating on the shoulder seams creating a lovely shape over the boobs. It has ¾ length sleeves, so even if you are petite, this dress will work for you.
The Tartan Blazer is a great buy whether your 20 or 60, it features one of the big trends this season, tartan, and this combined with the neat tailoring of the jacket, makes this jacket a must have. It is fully lined, single-breasted, with cute pockets, and lovely retro style buttons. The Tartan Blazer will definitely become a favourite this season.
The Lux Mac is timeless as well as ageless, it is a lovely classic long coat, that combines tailoring, glamour and style. It is available in black, in a satin fabric which makes it perfect to be worn unbelted with lux fabrics like satin or sequins for a night out, but equally can be worn during the day, belted for a stylish, sharp look.
We can’t not mention the Teal Drawcord Jersey Dress. The colour of this one is just gorgeous and would suit anyone, and it is very flattering for all sizes and so easy to wear. It features an adjustable drawcord under the bust and we have recently amended the neckline so it is not too low. A fabulous day-to-night dress.